
SALES
AND
PRODUCT
EXPERIENCE
Sales Coordinator
Arlec Australia
Feb 2025 - Current
Sales & Product Coordination:
- Recognised for strong product management and collaboration skills, directly supporting the National Accounts Manager and General Sales Manager across the lighting category.
- Coordinated with design and product teams to ensure product artwork guidelines were met.
Product Development Support:
- Assisted in the creation of product landscapes, vision boards and sales presentations tailored for state managers and sales representatives, ensuring alignment with brand strategy and market trends.
Category Review Preparation:
- Supported the National Account Manager in conducting 20 category reviews within five months across the lighting category.
- Analysed in-bay product performance to identify range gaps, overperformers and underperformers, informing category growth strategies.
- Conducted competitor bench-marking and market landscape analysis to identify product opportunities and misalignments.
- Developed proposed product roadmaps aligned with Bunnings’ EDLP strategy, ensuring price positioning and design consistency.
- Created range review submissions and presentation decks, including revised line plans, cost proposals and summaries around company's goals
- Collaborated with product development and design teams to propose new product concepts and packaging designs for in-store rollout.
Retail & Customer Management: - Acted as a key liaison between Bunnings and Arlec, maintaining consistent communication to ensure alignment between Bunnings' retail strategy and Arlec's product development roadmap.
- This involved managing communication between
the Merchandising Coordinator, warehouse team and Bunnings representatives for product presentation and store-related enquiries.
Logistics & Supply Chain:
- Oversaw coordination of purchase orders between Bunnings and Arlec, ensuring cargo ready and in-store dates were met.
- Worked closely with the purchasing team to adjust order quantities based on Bunnings’ sales forecasts and factory MOQs, enabling timely and cost-effective stock movement from international suppliers.
Cross-Functional Collaboration:
- Maintained seamless communication across internal departments; this includes design, purchasing and product management.
- Ensured operational efficiency and consistent execution across the product lifecycle.
Data & System Maintenance:
- Maintained internal product databases and systems to ensure
accurate and up-to-date product information, supporting inventory planning and sales reporting.
Associate Product Manager
Arlec Australia
Dec 2024 - Feb 2025
Research & Strategy:
- Conducted competitive analysis, created market landscape
matrices, and identified trends to guide product development in the lamps bases and shades category.
Product Development:
- Proposed new product ideas considering pricing, styles, dimensions and seasonal demand.
Stakeholder Collaboration:
- Presented concepts to the Business Unit Manager & National Accounts Manager for approval.
Supplier & Logistics Management:
- Coordinated with international factories and oversaw product transit from port to warehouse (incl. Bunnings).
Regulatory Compliance:
- Worked with engineering teams to ensure adherence to Australian lighting industry standards.
Packaging & Branding:
- Partnered with graphic designers to develop packaging aligned with brand and compliance requirements.
Product Developer
Shamrock Australia
April 2025 - November 2025
Product Development and Launch:
- Led the ideation, design and launch of new products
whilst aligning with Officeworks’ preferences and sustainability goals. I created detailed specifications and ensured products meet Australian standards.
Stakeholder Collaboration:
- Collaborated with internal teams (Creative, Finance, Design) and the Officeworks buying team, establishing strong relationships to align on product
strategies and opportunities.
Pricing and Compliance:
- Developed pricing masters, set RRP’s and managed compliance with Officeworks’ sustainability initiatives and product regulations.
- I was also responsible
for updating product information in MYOB
Supplier and Client Management:
- Maintained strong relationships with international suppliers and ensured product quality through rigorous inspections and adherence to brand
guidelines.
Strategic Planning:
- Participated in strategic meetings with senior leadership to review Officeworks’ buying behaviours, discuss project timelines and align on product strategies.
Can provide retail sales experience upon request.
