Competitor Research and Market Analysis:

• Conducted detailed analysis of competitors’ digital marketing strategies to identify opportunities for optimisation.
  

SEO (Search Engine Optimisation):

• Gained expertise in on-page optimisation, keyword research and link-building to improve website visibility and search rankings.
  

Digital Advertising:

• Learned to create and manage paid campaigns using Google Ads and Meta Ads Manager, focusing on targeting, budget management and performance
  measurement.

Social Media Marketing:

• Crafted effective strategies for platforms like Instagram and TikTok, including content planning, audience segmentation and engagement analytics.

Email Marketing and Automation:

• Developed skills in designing targeted email campaigns and automated workflows to nurture leads and improve retention.

Content Marketing:

• Created SEO-optimised blog posts and articles to drive organic traffic and establish brand authority.

Conversion Rate Optimisation (CRO):

• Enhanced website performance through user-experience optimisation, A/B testing and improved landing pages.

Analytics and Performance Tracking:

• Developed expertise in using Google Analytics and social media insights to track the performance of digital campaigns.
• Includes analysing website traffic, identifying key metrics and making data-driven decisions to improve
  marketing efforts.

Lead Generation and Remarketing:

• Learned advanced techniques for lead generation, such as building funnels and using remarking strategies to re-engage past visitors and convert them into customers through targeted ads and email sequences.

Wordpress and Website Management:

• Gained hands-on experience in building and managing websites using Wordpress, including optimising site speed, UX and SEO to enhance performance and conversion rates.