Jaggernaut Jewellery

Instagram: @jaggernautjewellery
TikTok: @jaggernautjewellery
Website: www.jaggernautjewellery.com.au

Feb 2023 - Current

As the founder of Jaggernaut Jewellery, I apply my background in sales, marketing and product development to oversee all facets of the brand’s creative and commercial strategy. The business blends artistic direction with e-commerce management, requiring strategic decision-making across product design, supplier relations, digital marketing and customer engagement. This entrepreneurial experience has strengthened my commercial acumen, brand storytelling and end-to-end product lifecycle management, bridging creativity with data-driven growth.

I created Jaggernaut Jewellery to gain hands-on experience in a competitive retail landscape while building a platform that explores my cultural identity through art and fashion. Sourcing jewellery from marketplaces across India and blending traditional craftsmanship with contemporary design is a core part of the brand’s strategy.

Skills and Experience Overview

Brand Management

Social Media Management

Product and Inventory Management

Creative Direction

Shopify Website Management

Public Relations

Campaign Management

Customer Service and Sales Reporting

Event Management

Role Outline

Product Development and Sourcing:
  • Manage supplier relationships across international markets, oversee sampling, pricing and quality assurance to ensure commercially viable and design-aligned collections.

Brand & Marketing Strategy:
  • Develop and execute integrated marketing campaigns across social, digital and influencer channels to drive brand visibility and sales performance.
  • Revising our organic content strategy by reiterating our content pillars ; community, culture, education and styling.

E-Commerce & CRM Management:
  • Oversee Shopify operations, including sales analysis, conversion optimisation and customer relationship management to improve retention and user experience.

Content Production:
  • Direct and coordinate photoshoots, video campaigns and creative assets to maintain consistent brand identity and visual storytelling.

Social Media Strategy:
  • Create content calendars, manage paid advertising campaigns and track analytics to refine audience targeting and engagement.

Event & Partnership Activation:
  • Plan and execute market activations, pop-ups and collaborations to enhance brand reach and gather real-time consumer insights.

Financial & Operational Oversight:
  • Manage budgeting, supplier payments, and sales forecasting to ensure sustainable growth and profitability.

Achievements

Marketing and Sales

Increased Visibility

Increased our followers on Instagram by more than 600% from 1st Jan 2025 - 1st October 2025.

Increased Sales

Delivered 491% YoY revenue growth within 12 months through data-driven marketing and optimised e-commerce performance.

Increased Session Visits

Increased our session visits to our website by 1600% within 12 months.

Achievements

Collaborations/Public Relations

Vogue 2024

Had our jewellery featured in Vogue 2024's coverage of Australia Fashion Week.

BARKAA Collaboration

Indigenous Australian artist and ARIA Award nominee BARKAA wore our jewellery to her performance at the 2025 AFL Dreamtime Round.

Jyoty Collaboration

International DJ Jyoty wore our jewellery to her 'Let Them Eat Cake' performance in Jan 2025.

Examples of

Collaborations with Content Creators and Artists

We feel that community and culture are our strongest, highest performing content pillars (in terms of engagement), to which we actively seek out partnerships and collaborations with influencers that align with our target audience or embody these ideas through their content/creative work.

See examples of our partnerships (gifting, UGC and photoshoots).

Examples of Campaign Ideation and Creation

Fathers' Day Campaign

One of Jaggernaut’s key audiences is the Australian South-Asian diaspora. During a period of heightened anti-immigration sentiment (coinciding with Father’s Day), we produced a short film that both showcased our pieces and explored cultural identity, featuring women writing heartfelt letters to their migrant fathers as a reflection of shared heritage and belonging.

https://www.instagram.com/p/DOVZ-xRAU1-/

First Official Photoshoot showcasing Bags

Organised and directed our first photoshoot to launch a new product category (bags) organising creative direction, talent coordination, styling and location management.

https://www.instagram.com/p/DK5pOYfToTK/?img_index=1

Cooking Campaign

We developed a campaign video that showcased our pieces through a soft-sell concept centred around cooking . This is an activity that is deeply rooted in South-Asian culture and community, symbolising connection, warmth and collective identity.

https://www.instagram.com/p/DMSINliByXS/
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