Product Development & Sourcing
Managed end-to-end product development, from concept and sourcing to quality control and launch.
Liaised with international suppliers to ensure alignment with design vision, production timelines, and ethical standards.
Visited market stalls and artisan workshops across India to personally source jewellery and build supplier relationships.
Trend Forecasting & Strategy
Conducted ongoing trend research to inform new collection designs and maintain brand relevance.
Analysed consumer preferences and seasonal demand to guide product planning.
Visual Merchandising & Sales Support
Oversaw product presentation and visual merchandising for market stall events to optimise customer engagement and sales.
Ensured cohesive brand storytelling through display, packaging and in-person activations.