About Me
I am a Naarm-based professional with experience across product development, sales coordination and digital marketing. Currently working as a Sales Coordinator at Arlec Australia, I collaborate with cross-functional teams to deliver efficient product lifecycles and strengthen relationships with major retailers like Bunnings. My background includes roles in product management and development at both Arlec and Shamrock Australia, where I supported brand strategy, compliance and market research to bring consumer-focused products to market. With a Graduate Certificate in Digital Marketing and a Bachelor’s in Visual Arts and Media & Communications from Monash University, I bring a data-informed yet creative approach to every project. Outside of corporate work I am the founder of Jaggernaut Jewellery, a contemporary brand reinterpreting South-Asian craft for modern audiences. These experiences have seen my work featured in Vogue Australia and shortlisted in NGV TopArts in 2019. My professional focus lies in bridging creativity, commerce and strategy to build products and brands that resonate.
